Digital Marketing- Indonesian people are starting to rely on the internet in all aspects, including finding the things they need. This can be seen from the high number of internet users in Indonesia, which reached 204.7 million people as of January 2022. This is also a challenge for MSME businesses to start utilizing digital marketing.
Basically, digital marketing techniques are divided into two, namely paid ones such as SEM (Search Engine Marketing), Social Media Ads, and Endorsements; as well as non-paid or organic, namely SEO (Search Engine Optimization). The combination of these techniques can maximize the digital marketing process.
Quoting from the NinjaXpress page, digital marketing expert and founder of the Yosef Adji Baskoro Business School explained the type of digital marketing that was suitable for SMEs for the first time. Check out the full details below!
Cloud marketing is a personalized and digitally integrated marketing effort. Not only marketing, cloud marketing can also help analyze data from campaign results much easier than conventional marketing. Based on the existing data, you can make plans for the next strategy and find out who potential customers are interested in your product.
Online marketing is a marketing strategy that utilizes online platforms to reach consumers. As with digital marketing as a whole, online marketing can be paid or free.
Examples of paid online marketing are SEM (Search Engine Marketing), Facebook Ads, and Influencer Marketing. While examples of free or organic online marketing include SEO (Search Engine Optimization), blogs, and newsletters. To know about travel you can visit this site kelilingkota
Close Range Marketing
You can find close range marketing in various public places such as train stations, hospitals, to restaurants. In close range marketing, a brand will use a network or signal to promote a product. The media commonly used are Wi-Fi or Bluetooth connections.
For example, when you visit a coffee shop that has Wi-Fi and start connecting your device to that Wi-Fi connection, you will see certain services or products. The advantage of close range marketing is that you can reach the closest audience even when they are busy using their cellphones for other purposes outside of accessing social media.
Call-to-Action or commonly called CTA is a type of marketing that uses writing that is made as attractive as possible with the aim of encouraging to do something. The sentence provides a clue regarding what consumers can do while providing benefits for consumers if they make transactions. A CTA sentence is usually accompanied by supporting visuals.
CTA, besides being able to persuade the audience to sign up or register, can also be used to direct the audience to other actions such as making purchases, sharing content, filling out information through forms, and so on.
Inbound marketing is a strategy that utilizes content creation to attract and interact directly with consumers or the intended audience. For example, you can do a live sale on the TikTok or Shopee platforms and interact with the audience.
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