Business Development Manager Job Profile business development

In short, they are not typically just people that mastered the sales process; they are more like renaissance men and quick learners. Indeed, not only the salesperson might speak to the potential customer in the most delicate moment when she/he is deciding whether it makes sense to purchase your product or service. During sales canvassing, it is important to focus on a single channel. Therefore, if your preferred way is telemarketing, you’ll use the phone. You need a list of contacts, but it makes sense to start from a profile that fits best the profile of existing customers your company has. Also, you’ll be able to grow a sales department able to create new opportunities independently from the marketing department.

Having a small frozen yogurt shop inside a busy ballpark could be a way to increase sales. Another way to focus on relationships is offering discounts to gym members or other business customers. As long as the other businesses do not compete with yours, partnering with businesses could be beneficial for everyone. If your sales reps don’t know what your business developers are doing — or vice versa — you might end up with trust issues, or worse, have steps in the funnel fall through the cracks. But they haven’tcreated an Ideal Customer Profile or Buyer Persona— so they haven’t worked out the details.

What Do You Need To Start A Career In Business Development?

Once you have clear career goals, it’s a good idea to take a course. Formal training will help you become more confident and know exactly what you have to do to be a successful business development professional. As a business development professional, you must work with goals and targets to pursue long term plans. Good business developers know the importance of goals and a plan to reaching them. A business development strategy can improve sales through activities such as cold-calling or planning one-on-one meetings to sell your business opportunities to prospective customers.

  • Service businesses like yours are ideally placed to build and test new service offerings directly with your customers.
  • On these platforms, you will be able to filter by location and years of experience so you will be able if your expectations are aligned with the market.
  • In the same way, sales reps need to quickly assess whether a lead is worth pursuing or not.
  • When you’re providing outstanding support not only you’re retaining valuable customers, but you also have those people refer your business to others.
  • Yet the business developer can have clarity about the stage of a business deal.

BDRS must communicate with these higher-ups for multiple reasons such as discussing lead qualification strategies and how to get prospects in touch with sales reps to nurture them into customers. By qualifying leads and searching for people who fit your buyer personas, BDRs will identify ideal prospects. They can communicate with those prospects directly to learn more about their needs and pain points. Nobody to challenge you to improve or tell you about new business opportunities, changes in the market, what your competition is up to, or how you can attract your target audience more effectively.


This is important because it increases the potential of improved customer loyalty and retention. Business development representatives seek out and establish new strategies, tactics, targets, employees, and prospects for your business. The goal of all BDRs is to find ways to grow and provide long-term value for the business.


A great business developer has their hands in a lot of different activities on a given day. They need to be quick, creative thinkers who are able to multitask and deal with a variety of personalities. It’s why business developers never know how to describe their job—they quite honestly do a bit of everything. Keeping business partnerships healthy is a never-ending process.