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Definitions Of Marketing

For occasion, prolific marketing author and educator, Philip Kotler has developed his definition of marketing. Database Marketing is a form of direct marketing utilizing databases of customers or potential prospects to generate personalized messages to be able …

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The utility of this concept is also seen in service firms corresponding to hospitals. Application of this idea in service corporations similar to hospitals can be criticized as a result of it could trigger deterioration within the agency’s service. This …

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